The Big Apple vs. Apple
Apr 8th, 2008 by Jervey
As if the city’s sustainability scene isn’t already reeling enough, Jobs & Co. picked a heck of a time to file a complaint against the city over the new GreeNYC logo.
At issue is the emblem for New York City’s GreeNYC campaign, which has started to appear around the city on bus shelters, hybrid gasoline-electric taxicabs and even Whole Foods shopping bags.
The GreeNYC logo shows a stylized apple with a stalk and a leaf. It bears a resemblance to Apple’s famous logo — a resemblance Apple says infringes on its trademark.
The city has applied for a trademark on the logo, but Apple has filed a formal opposition (.pdf) obtained by Wired.com.
The Cupertino, California, company calls for the trademark to be denied, claiming the city’s logo will confuse people and “seriously injure the reputation which [Apple] has established for its goods and services.”
Read the rest here.